The “About” section on LinkedIn is often treated as an afterthought—or skipped entirely. But here’s the truth: it’s one of the most important parts of your profile. It’s your chance to speak directly to recruiters, hiring managers, or collaborators in your own words, outside of job titles and bullet points. Done well, it can instantly grab attention and spark interest.
Think of it as your personal pitch. In just a few short paragraphs, you can summarize your background, show off your personality, and make it easy for others to understand what you do and why it matters. And since first impressions happen fast, this section can determine whether someone scrolls down or clicks away.
In this article, we’ll show you exactly how to write a great LinkedIn “About” section—with clear tips, a simple writing formula, and 13 real examples tailored for different careers and situations.
Why Your LinkedIn “About” Section Matters
Your LinkedIn “About” section is essentially your digital elevator pitch. It’s one of the few places on your profile where you can talk like a human—not a list of roles or achievements. It gives you space to explain who you are, what you’re good at, and what motivates you.
Recruiters often check this section before diving into your experience. In fact, it’s sometimes the only section they read before deciding whether to message you. That means a strong, engaging summary can make a powerful first impression—and help you stand out in a sea of similar profiles.
More importantly, it’s your opportunity to guide how people understand your career path. Whether you’re a recent grad, a career changer, or a seasoned leader, the “About” section can clarify your direction, highlight transferable skills, and showcase your voice.
Get it right, and your profile stops being just another résumé. It becomes a compelling, memorable introduction.
How to Write a Great LinkedIn “About” Section
A strong “About” section balances clarity, personality, and purpose. At its core, it should answer three key questions:
Who are you? Mention your current role or professional identity.
What do you do? Highlight your core skills, achievements, or industries you serve.
Why does it matter? Show the impact of your work and what motivates you.
Clarity is more important than fancy phrasing. Avoid clichés like “results-driven” or “go-getter”—instead, share specific achievements or experiences that back up your claims. A short story or example can help make your message more memorable.
Write like you speak, but with intention. You want to sound professional but approachable, and ideally give readers a reason to reach out. A sentence or two about your values, work style, or career goals can go a long way.
Do:
✔ Use clear, natural language
✔ Focus on specific strengths
✔ Tailor the tone to your industry
Don’t:
✘ Rely on vague buzzwords
✘ Overload it with jargon or acronyms
✘ List your full résumé here—keep it big-picture
13 LinkedIn “About” Section Examples by Role
📄 Copy & Customize These Templates
Here are 13 practical LinkedIn “About” section examples tailored to different roles and situations. Each one can be copied, tweaked, and made your own.
1. Software Engineer
I’m a full-stack software engineer with 5+ years of experience building scalable web applications using React, Node.js, and AWS. I thrive in agile environments, enjoy solving complex problems, and love turning product ideas into clean, maintainable code. Recently, I led the development of a billing system that reduced processing time by 40%. I'm passionate about tech that improves lives and enjoy collaborating with cross-functional teams to deliver user-centric solutions.
2. Marketing Manager
As a data-driven marketing manager with a background in both B2B and B2C campaigns, I specialize in creating strategies that convert. Over the last 8 years, I’ve led content, email, and paid media efforts resulting in a 3x increase in qualified leads. I thrive on blending creativity with analytics and love helping brands find their voice while driving measurable results. If it involves storytelling and strategy, I’m in.
3. Recent College Graduate
I recently graduated with a degree in Business Administration and a passion for turning ideas into impact. During university, I interned at a SaaS startup, where I helped optimize their onboarding flow—boosting user retention by 15%. I’m actively seeking an entry-level opportunity where I can grow fast, contribute to a mission-driven team, and continue learning everything I can about the digital economy.
4. Product Manager
I’m a product manager with a background in UX design and a love for customer-first problem solving. With 6 years of experience across e-commerce and fintech, I’ve launched features that impacted millions of users. I thrive on building the bridge between what users need and what engineering can deliver. Currently exploring ways to build more inclusive, frictionless digital experiences at scale.
5. Freelancer / Consultant
As a freelance content strategist and SEO consultant, I help startups and small businesses tell better stories and rank higher on Google. I’ve worked with clients across SaaS, education, and e-commerce to build content systems that drive organic growth. I enjoy jumping into new projects, asking the right questions, and delivering clear, high-impact results—without the agency fluff.
6. Career Changer
After 10 years in hospitality management, I transitioned into project management with a focus on tech. I bring strong people skills, operational thinking, and the ability to stay calm under pressure—traits that translate well into Agile environments. I recently completed a PMP course and led a website migration project as a freelance PM. Now, I’m looking to bring that energy to a full-time role in a growing organization.
7. Customer Support Specialist
I’m a customer support professional with 4+ years of experience helping SaaS users solve problems quickly and with empathy. I’ve supported products ranging from CRM platforms to mobile apps, and I’m known for staying calm under pressure and advocating for user feedback. My goal? To make customers feel heard and valued while continuously improving support workflows behind the scenes.
8. Data Analyst
Data tells stories—and I’m here to find them. With 3 years of experience in data analytics and a background in statistics, I’ve helped marketing and operations teams make smarter decisions. I’m fluent in SQL, Python, and Tableau, and recently helped reduce churn by identifying key usage patterns in our SaaS product. I love uncovering insights that lead to real business impact.
9. Executive / Director
As a strategic leader with 15+ years in tech, I specialize in scaling teams, launching global initiatives, and aligning product development with business goals. Most recently, I served as VP of Product at a high-growth SaaS company, where I oversaw a team of 40 and doubled ARR in 18 months. I believe leadership is about clarity, trust, and delivering value—internally and externally.
10. HR / Recruiter
I’m an HR generalist turned tech recruiter with a passion for matching people to opportunities. I’ve led full-cycle recruitment for roles in engineering, product, and design—and I don’t just fill roles, I build relationships. With a background in DEI initiatives and employer branding, I’m always looking for ways to make hiring more inclusive and efficient.
11. UX/UI Designer
I’m a UX/UI designer who turns research and empathy into intuitive digital products. From fintech dashboards to mobile health apps, I’ve worked on cross-platform solutions that solve real problems. I enjoy collaborating with PMs and engineers to create clean, elegant designs—and nothing makes me happier than watching users succeed. Figma, prototyping, and accessibility are my go-to strengths.
12. Sales Professional
I’m a consultative sales professional with 7 years of experience in SaaS and enterprise software. Known for consistently exceeding quotas, I focus on listening first, solving real problems, and building long-term relationships. I’ve closed multi-year deals and expanded key accounts by 40% YoY. Sales to me is about trust, value, and knowing when to talk—and when to listen.
13. Returner After Career Break
After taking a 2-year break to care for a family member, I’m re-entering the workforce with renewed energy and focus. Prior to the break, I worked in operations for a logistics company, where I managed vendor relationships and improved shipping efficiency by 25%. During my time away, I stayed sharp by taking online courses in Excel and project management. I’m excited to contribute again and bring fresh perspective.
✅ Want to make sure your About section sounds polished and confident?
You can use Sensei AI’s AI Playground to generate and refine your LinkedIn “About” section based on your role. It provides tailored examples and helps you craft a version that feels authentic and aligned with your goals—before you share it publicly.
Practice with Sensei Ai
How to Tailor Your LinkedIn Summary
Your LinkedIn “About” section shouldn’t be one-size-fits-all. It’s most effective when tailored to your industry, career level, and personal goals. Start by researching relevant keywords—these are often the skills and terms used in job listings. If you're in data analytics, for example, make sure “SQL,” “data visualization,” and “insights” appear naturally in your summary.
Tone matters too. A recent graduate might use a more enthusiastic, conversational voice, while a C-level executive should aim for confidence and clarity. Regardless of level, the best summaries strike a balance between professionalism and personality.
Finally, blend soft skills with measurable results. Instead of saying “I’m a good communicator,” show it: “Collaborated across marketing and engineering to launch a new feature, resulting in 20% more engagement.”
✨ Not sure if your summary sounds confident?
Use Sensei AI’s AI Playground to read your LinkedIn summary out loud and get a feel for how it sounds. Practicing in a safe, interactive space helps you build natural fluency and present your story with confidence.
Try Sensei Ai For Free
Mistakes to Avoid in Your LinkedIn Summary
Even strong professionals can fall into common traps when writing their summary. Avoid opening with generic lines like “I’m a hardworking professional…”—they add no value and sound forgettable.
Another pitfall: too much jargon. Listing every tool or buzzword may seem impressive but can make your summary unreadable. Focus instead on key strengths that tie into your current goals.
Lastly, don’t forget a call to action. Whether you’re job hunting or open to networking, end with something simple like: “Open to new opportunities in UX design” or “Feel free to connect if you’re working on climate-tech solutions.”
Conclusion
Your LinkedIn “About” section is more than a bio—it’s your chance to shape first impressions, highlight what makes you unique, and tell a story that sticks. A good summary is clear, specific, and aligned with where you're headed.
Don’t overthink it. Choose one of the 13 examples above, adapt it to fit your voice, and post a version today. The sooner you share your story, the sooner people can connect with it.
✨ Once you’ve written your summary, you can roleplay how you’d say it in an interview with Sensei AI—it helps you sound more confident when asked ‘Tell me about yourself.’
Try Sensei Ai Now!
FAQ
What should I write in the about section of LinkedIn?
Your “About” section should be a short, engaging summary of who you are, what you do, and why it matters. Include your key skills, career highlights, and what you're looking for next. Use a natural, confident tone—think of it as your digital elevator pitch.
What should I write in my about me profile?
Start with your current role or area of expertise, then highlight achievements, skills, or passions. End with a call to action—such as openness to new roles, collaboration, or networking. Keep it personal yet professional, and avoid generic buzzwords.
How can I introduce myself on LinkedIn?
Begin with your job title or professional identity, followed by a quick overview of your experience or focus area. Add a personal touch—like what motivates you or what kind of problems you love solving. Example: “I’m a data analyst passionate about turning raw data into strategic insights.”
What is a catchy headline for LinkedIn?
A great headline is specific and value-driven. Instead of just listing your job title, try something like:
“Helping startups grow through strategic content marketing”
“UX Designer | Simplifying complex problems through design”
“Software Engineer | Building scalable systems that make life easier”
Use keywords relevant to your role, and show what makes you stand out
Shin Yang
Shin Yang is a growth strategist at Sensei AI, focusing on SEO optimization, market expansion, and customer support. He uses his expertise in digital marketing to improve visibility and user engagement, helping job seekers make the most of Sensei AI's real-time interview assistance. His work ensures that candidates have a smoother experience navigating the job application process.
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